Fortunate person means he must be sincere, serious to know about Krsna.
Our misfortune has begun by forgetting Krsna.
When we desire to enjoy this material world, forgetting service of Krsna, that is the beginning of our misfortune.
In order to become again fortunate, I have to become Krsna conscious. That is the way.
Unfortunate because we are, even we have got this opportunity of remembering Krsna, we are trying to avoid Him. We are bringing so many nonsense things: "Why not this? Why not that?
Krsna is offering the fortune. Sarva-dharman parityaja mam ekam saranam vraja. This is fortune. But I'll not take that. Krsna says, "Get up. Give up all other engagements. Simply take shelter of Me. I shall give you all protection." But I don't believe Krsna; therefore it is my misfortune.
Just like in English word, "Man is the architect of his own fortune." But as you are architect of your own fortune, you are architect of your own misfortune also. So if you don't accept Krsna's advice, then you must consider yourself unfortunate.
We should be cautious: "Why shall I become unfortunate? I must become fortunate."
To become fortunate, is not very difficult thing. All these Krsna consciousness people, they are fortunate. They have taken Krsna's advice as it is, without any change.
When the intelligence is used for material fortune, that is unfortunate. When intelligence is used for developing Krsna consciousness, that is fortune. So we can set up our own fortune or misfortune.
The fortune means that we must be serious after hearing about Krsna.
- Srila Prabhupada, The Nectar of Devotion lecture - Vrndavana, October 31, 1972