He who is in Krsna consciousness does not care for material distress, insult or honor because he is aloof from all these.
He knows well that distress, honor and insult pertain to the body only and that he is not the body.
Socrates, for instance, who believed in the immortality of the soul, was condemned to death, and upon being asked how he would like to be buried, replied, "First of all you may have to catch me."
So one who knows that he is not the body is not disturbed, for he knows the soul cannot be caught, tortured, killed or buried.
He who is conversant with the science of Krsna knows perfectly well that he is not the body, that he is part and parcel of Krsna, that his real relationship is with Krsna, and that somehow or other, although he has been put in the material body, he must remain aloof from the three qualities of material nature.
He is not concerned with the modes of goodness, passion or ignorance, but with Krsna.
One who understands this is a jnani, a wise man, and he is very much dear to Krsna.
A distressed man, when he is put into opulence, may forget God, but a jnani, who knows the real position of God, will never forget Him.
- On the Way to Krsna 4: The Roads of the Foolish and the Wise