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Thursday, June 30, 2011

HOW GITA COACHING WORKS?

Conversation between Mahatma dasa and Akrura dasa about Gita Coaching in June 2009 in Alachua, Florida

Mahatma dasa: What is coaching and how do you distinguish it between consulting, teaching, mantoring, counseling and therapy?

Akrura dasa: Coaching is more about facilitating your learning and drawing forth from you (knowledge, realizations, understandings, goals, solutions), while teaching is putting in information, giving people information about different things. Therapy deals with emotional scars from the past. Counseling is a similar thing, just milder. Consulting is giving solutions, giving advice. And coaching helps you find your own solutions and become more self-reliant.

M: One of my understandings of coaching that distinguishes it from therapy is that person who wants coaching has definite goals they want to achieve. And often in therapy people have specific issues they are dealing with and they are not goals of achieving something in terms of so-called success and something tangible, as opposed to resolving an internal problem. "I have this issue from the past that is affecting me today and I need to deal with it." Would that be correct assumtion of the differences?

A: Yes.

M: Then my next question would be – Vaisnava philosophy, we know, teaches, and we know by experience, that we are in ignorance, and we need a guru to show us the path. Now you seem to be saying that coaching allows you to become your own guru, so wouldn't that create just even a greater problem? Or you are saying that once you have a guru you have knowledge, and at that point coaching facilitates the application of that knowledge?

A: The specific coaching I do is Gita Coaching, which is spiritual coaching, and basically I help people follow the instructions of the Bhagavad-gita As It Is, Srila Prabhupada and their current guru, so it's all based around our philosophy. It's not that you become your own guru but you take more responsibility and learn and find out ways how to effectively apply the knowledge that is already there in the scriptures.

M: So it's bridging the gap between what you've got in your head and perhaps what has gone to your heart that you want and practically achieving it step by step through implementation and empowering the person you're coaching to come up with their own decisions on how to do that and helping them see ways of how to do that.

A: It is not I who empower them. They empower themselves or Krsna empowers them.

M: You facilitate them.

A: Yes. I try to create an environment where they can think more effectively and clarify what they want. This is very important. Until they know what they want they are more or less stuck. But when they clarify what they want we can work on creating their goals and achieving them.

M: I was assuming that when people want a coach they already know what they want. Are you saying that sometimes people want a coach because they don't know what they want – they want to become clear about that?

A: Yes. It is easier to work with people who know what they want. But if they don't know what they want or it's too vague – they want something too general – then coaching helps to become more specific.

M: Some devotees may say it's not about what I want, it's about what my guru wants. How you deal with that in a coaching situation? Or is that a problem for someone?

A: As far as I have seen, very few people can just follow what guru tells them, so I have seen some gurus ask disciples "What do you want to do for Krsna?" And they may say, "I want to make money and give half to the temple or for printing Prabhupada's books or something similar." And th guru says, "Then do that." He encourages them to do that. Very few people can just do the needful. And also in few letters Srila Prabhupada mentions that it is advantageous, it is favorable to do something you are inspired to do, you like to do, then even it will be easier to follow the principles.

M: So for the person who is not clear what they want to do you might have to facilitate helping them find, within the parameters of the instructions of guru and sastra, what enthuses them, what inspires them, and clarify the vision of what they would like to achieve, let's say, within this year or six months or within five years or all of that? And then you would start to help them discover ways in which they can do that?

A: Yes.

M: Do you ever run into situations where that's all done but the person has a major fear or obstacle or blockage in doing that? If so, how do you help them?

A: It depends how this block is severe. Sometimes these blocks come from some past traumas, or emotional scars, or abuse. This is not my area. I don't deal with that. I send them to other professionals or other devotees. If block is less severe and it has to do with their misconceptions, then we can work on removing them. Usually the main obstacle to do anything is fear, some kind of fear. Either fear of success or fear of failure or something else.

M: There may be people who might be thinking that having a coach could be good but they are not sure if they maybe need a therapist. Maybe their issue is too deep or troublesome. So how can they distinguish what they need?

A: That's a very important question. Usually, through my experience, I am able to see whether I can help them as a coach or not. People may show symtoms that they are emotionally disturbed. They might become extremely mental or thoughtful when they speak about something. And you can see that their feeling is very deep. They were maybe abused in the past, or they cannot forgive someone, and it's very deep.

M: In other words, you can't move forward because that problem keeps coming up, can't get passed it?

A: Yes, like a major inner obstacle.

M: And then you realize this person needs other kinds of professional help to resolve that particular issue. Another thing you mentioned is that it's common even for successful people to have some fear, of doing something they haven't done, taking on a new occupation or a new service. I don't know if people consciously think about the fear of being successful. I think most devotees come to Krsna consciousness with a strong desire to be appreciated (our conditioned side) or recognized. That's what we bring in when we come to devotional service, unless we've practiced Krsna consciousness very deeply in the past or during many lifetimes. And when we come to Krsna consciousness we realize that it's supposed to be the exact opposite. We should offer recognition to others. And there may be a fear that if we become successful, along with that success will come recognition, honor, followers, wealth, so many things. On one side, we are attached to it, on another side we may be afraid that if we have it we may misuse it. For us as devotees it could be a common problem. How would you help someone with that?

A: We have to understand our philosophy. We have to understand that the credit goes to Krsna for our achievements. We shouldn't be proud of borrowed plums. There is no limit to how much you can achieve if you don't care who takes the credit. We know that Krsna has given us intelligence, physical strength, mental power, and that it is thanks to Him that we can achieve anything. So it's His credit. And it's better to do something and become proud than sit and lament and do nothing, just sink into the mode of ignorance. I heard that Srila Bhaktisiddhanta Sarasvati said that he wanted his disciples to come to the mode of passion. And so called goodness I call tamo-goodness. We think we are in the mode of goodness but we are actually in the mode of ignorance. We are afraid to do anything, out of fear of failure or fear of mistakes, or sometimes fear of success. And Bhagavad-gita says you should be equal in fame and infamy, so if we don't experience both in our lives, how we will practice it?

M: I remeber when Prabhupada first asked us, his disciples, to go to India. He called us - his dancing white elephants. And he wanted to show us off. He said, "Your behavior will glorify me, because you are my disciples. And when people see that you are sadhus, they will ask who is your guru, your guru must be wonderful, because you are wonderful." Just like when you see children who are well-behaved and intelligent, you naturally think they must have a very good parents. So I think that's very helpful, that we want to glorify Krsna and Srila Prabhupada, our spiritual master, and if we become successful, that will glorify them. And as Prabhupada showed, he always gave the credit to his spiritual master. The anartha of wanting to be recognized is there. We have to transfer that to wanting Krsna to be recognized. And Prabhupada even in a letter to me he wrote the same thing. He said, "Don't try to become famous. Try to make Krsna famous." If I become famous, that can make Krsna famous, but my motive is not to become famous. My motive is to introduce people to Krsna. Can you describe some typical situations or common situations that people come to you for coaching and how you help them get passed or get beyond where they are now? Because coaching is meant to take someone further, and they need a coach because they are not getting there on their own. If they would be getting there on their own they wouldn't want a coach. They wouldn't feel a need for a coach. So, let's say you are coaching me and I'm doing something that I want to do more and I'm stuck. I cannot get beyond this point. What are some of the things that you would ask me? Or how would you deal with me?

A: People come to me because they have either a problem to solve or a result to achieve. First thing I do is increase awareness. By asking questions I help them become more aware of what's going on or what they are thinking, what they are feeling, what they want, what other people are doing, what is the situation. I also help them to be more objective, rather than just subjective, and to try to see things from a side. Try to be neutral or objective. Once they become more aware of what's going on and what they want, then we can take more concrete steps.

M: You say they become more aware. Are you talking about giving them more objectivity about their situation and/or awareness of options that they didn't see before? And more aware of what else?

A: First see where they are now, what's the situation. For example, if someone says,
"I have so many problems in my life."
"What problems do you have?" And they name 10 problems.
"Which one would you like to work on now? Which one is the most pressing or the most important? Or which one would you like to work on now?"
Thus we take one thing and we work on that. By working on one thing we cover many things or get into other things. So we thouroughly look into that one thing.

M: Is it because the mentality or the activity that created one problem usually is the one that creates other problems?

A: Yes. Like a habit. A bad habit influenced all his problems. One bad habit. Like, for example, not getting up early, not chanting your rounds. This influences everything. It influences your consciousness and everything you do. So we look into one thing. We do one thing at a time. We don't do ten things at once. And then we do it very thoroughly. And this gives so much insight. They become more aware. They discover things. They say, "Oh my God, I didn't realize I have this." Or, "I have this thing within me that is holding me back." Or, "I have this talent." We work on discovering positive things: talents, skills, strengths. And discovering more options. They become aware that there is many more options than they see at the moment. And they become more hopefull and inspired to work on their goals.

M: You mentioned about discovering their talents or maybe getting more in touch, maximizing their talents. Some people could think that coaching is actually really suited for people who are not successful, who are losers. Persons who have never really done much. They are very simple person and they need a coach, someone to push them, someone to help them be successful. Whereas a person who is successful may think, "I don't really need a coach because I've been successful ever since I've been a teenager. I was a president of my class. I achieved this. I started this when I was 22, etc. So how do you address that? Does a person who's successful benefit from coaching or it's just for people who have trouble being successful?

A: This is a great misconception. One of my mentor-coaches, Marshall Goldsmith, who is a behavioral coach, coaches only successful people. Only great achievers, super-sharp, intelligent, educated, capable. So, coaching is for everyone.

M: He's coaching CEO's of some of the biggest companies in the world. Is that correct?

A: Yes.

M: These guys are the most successful people out there. So why are they needing coaches?

A: He coaches people on behavior. Sometimes they have a blindspot in their behavior. He helps them improve that. But, for example, in sports situation, top performers also have coaches, top coaches. Whether you are a poor performer or top performer, you need a coach in order to be able to achieve more, to achieve better results, higher results.

M: You are saying that coaching can help everybody achieve something more, even if you are really successful. Maybe you're not going to go a 100 miles with coaching, like a person who's not been a success. But you'll go further. You'll go somewhere you could not go on your own.

A: More quickly and more efficiently than you would go on your own.

M: Or even get there on your own.

A: Yes.

M: So, just putting this all in perspective, it seems to me that if a person says "I don't need a coach" we can translate that to mean "I don't really need help or want help in going forward," or "I feel I don't need to go forward". Maybe this could be due to ignorance, or due to pride. Some people say "I don't need a coach" because they are satisfied where they are at and they don't want to see other possibilities or options or go further. Or some say "I don't need a coach because I'm happy where I'm at". If that were the case, would you try to encourage those people or would you just say it's better that I don't encourage them because coaching wouldn't work well for them because they don't really want it?

A: Well, everybody wants something that they don't have. Even most devotees, they don't have pure love of God yet. So if you don't have something you want but you don't have it, you need some assistance to achieve it. Or if you already have all the tools and you have become like a super self-coach, in that case you are already working hard on yourself. Often this fresh, objective, outside perspective helps. Because we can't see what other people can see. And they can give us ideas, they can give us feedback, they can give us feedforward. So it's always good to do this. It's always adventageous. One way to do it is peer coaching. People who are equal they can help each other. Ocassionally they can discuss. It's always good. Because we are not God. We don't know everything. So if you want to achieve anything it's good to speak about it with somebody.

M: Do coaches have coaches?

A: Yes, or they have mentor-coaches, or they have friends who act like coaches in their lives.

M: It's really the objectivity that someone else brings to your subjective world.

A: Yes.

M: And even if the coach is not fantastic, even if the coach is just your spouse or friend, asking a few questions or even in a consultant format, they are bringing in points of view you may not be able to see.

A: Or asking good questions. One way to do peer coaching is that I give you a set of questions that I want you to ask me every day, and these questions cover the most important aspects and activities of my life. Then you ask me those questions, and you can ask me some subquestions. Some people do it daily, some people do it weekly. For example, you ask me "How is your chanting?". That's very important to me, and I say "Oh, I haven't thought about that. I was just chanting mechanically for the past week. Honestly, my chanting is not where I want it to be." And immediately my awareness increases and the likelihood of improving my chanting also increases, because you asked me that question.

M: And you are the one who told me to ask you that question.

A: Yes, I gave you that question.

M: Because that's important to you so you want to be reminded, otherwise you would not remind yourself.

A: Yes, reminded, and discuss about it, become more aware, and ultimately take action to improve it.

M: What's that called – peer coaching?

A: Yes, peer coaching, when equals help each other, or they don't even have to be equals. We can just call them success partners. They can exchange a set of personal questions and then just discuss, but with a genuine interest.

M: So if we are going to do peer coaching I would come up with a set of questions. I want to work on a particular project, so you would ask me "Did you work on this project?" or "How much time did you put in this project this week?"

A: Yes.

M: I want to chant on a certain level. On a scale of 1 to 10 I want to chant my rounds on level 6. So you would ask me "Did you chant your rounds on a level 6 or better?" Or "I want to go to bed before 9 o'clock." "Did you go to bed before 9?" Each week you ask me these questions and you said something really important, that the person is not just reading the questions you have given them, but you have to show concern. Because the concern is what helps the other person be self-reflective and helps them talk and open up. And if you are not concerned, you just read the questions mechanically, like you are totally bored and uninterested, and you are doing it because I asked you.

A: Genuine interest motivates people. It is inspiring to see that someone is interested in what I do. Yesterday we had a Gita Coaching training and I gave devotees the question "How can I help you succeed?" This is a very powerful question. You can have someone ask you that question every day or whenever you meet. Or you can ask "What else could help you succeed?" Or "What other options do you have?" So these are questions that expand your thinking. You start thinking "outside the box". You broaden your horizons. And you get more ideas how to achieve what you want to achieve.

M: Are you saying is that when you have a coach, your coach is exclusively interested in your success? Perhaps even more interested in your success than you are.

A: Yes.

M: Sometimes we see that we want things but we don't really work for them because we don't want them that much, or maybe we do want them but we're lazy.

A: Lazy or fearful.

M: Or we're just overworked or burned out. And you have another person who wants it equally as much or even more than you, who's not encumbered by obstacles that are preventing you from being as focused on it as apparently you want to be. So that's a very interesting dynamic that you have someone in your life who wants something as much as or even more tha you want it. And who's maybe even more committed to you achieving it than you are. It's seems that's also a position of a spiritual master. He's giving you Krsna consciousness. He's your coach. He's praying for you. And he wants you to have it maybe even more than you want it.

A: Yes. That's really giving life, inspiring, to have someone like this. I think all preachers, teachers and brahmanas and all the devotees who assist others in ISKCON should have this goal – sarve sukhino bhavantu. Srila Prabhupada gave this point for leaders, as one of the instructions. Make everyone happy, everyone that you are leading. Coaching helps you become happy and successful in all areas of your life. Thus there is nothing lacking in your life. And then you can help others. For me, success of my coaching is when my coachees become preachers, leaders, coaches, or responsible parents. Some responsibility should be there. Because when you accept responsibility it means you are following your dharma and you are connected to God.

M: Do you find that when you coach someone it naturally helps them become more responsible because you're not telling them what to do but you're asking them to find answers, options, and to deal with whatever they want to achieve, so when you finish with the coaching they are in a different mindset because they have discovered so much on their own already?

A: Exactly. One of the main goals of my coaching is to help people take 108 percent responsibility for their lives. I have seen in working with over 300 devotees over the past 5-6 years that those who take responsibility start moving forward toward success. Those who don't, they remain stuck.

M: Are you saying that some people become dependent on a coach and they can't continue without him? When the coaching should be finished or staggered over long periods of time, they are just not taking responsibility and therefore they dont really achieve as much as they could. Is that like an artificial dependency, like they need that person (a coach) always there because they are weak and that's not healthy?

A: We are talking about two diffeent things. One is becoming self-sufficient and independent of the coach, and another is taking responsibility for some or all aspects of your life. If someone remains in the coaching relationship it doesn't mean they don't take responsibility for their lives. It may be they still need help. So it can last 3 months, 6 months, a year. I sometimes coach people for years – monthly or every two months, or whenever they need assistance. Some people I coach once or twice and they are ready to go. They know what needs to be done. They just clarify certain things and get going again. Ocassionally I might ask them how are you doing, and they say I am doing well. In that case, either they are really doing well or they are afraid, because they know if they come back to me we will be confronting all the obstacles, I will ask them what do you want ... and sometimes they do not want to hear that.

M: Someone might think, "I know what the obstacles are, both internally and externally, but I don't know if I am really ready to deal with them. So would you say that even if they think that way the coaching will empower them or facilitate them or enable them in some way to deal with that, to deal with those doubts?

A: If they continue with a coaching relationship then it will become obvious that they have to make their own choices. They have to take responsibility. They have to work on removing obstacles. And it's very simple – go forward and be happy.

M: Is your experience that there is actually more pain in not dealing with it?

A: Yes. Exactly.

M: Even if there is this big fear "oh, I can't deal with this", that it's more painful not to deal with it and just avoid it?

A: It eats you up. It just eats you up. Krsna wants us to be conscious. Very rarely things happen automatically. You have to be either very lucky or very pure that things will happen automatcally. Krsna wants us to be aware. Why do we have consciousness? To be conscious. And especially to be Krsna conscious. But we also have consciousness to be conscious of how to proceed, how to advance, how to remove obstacles, how to recognize our strengths, and how to appreciate what God has given us.

M: What I've noticed in all the workshops that I've done, if you just give people time to reflect on whatever it is we're teaching at that moment (like japa, forgiveness, vows, prayer), give them time to reflect – where you stand, where would you like to go, what are the obstacles, where are your strengths, where are your weaknesses - it helps them so much. Because we don't do that enough. We're busy. We just don't think about these things enough. And than these things remain there. And also, with having another person assisting us, we come up with new options. When we speak about forgiveness, some people say I can't forgive, and there may be many reasons for that. But one of the reasons is you just don't know how. You think my only response to what happened to me is to be angry. You don't understand there can be other responses, other ways to deal with it. And by having another person helping you, you realize, "Oh, I never thought I could deal with it this way. I never thought I could be involved in taking this person to court but at the same time forgiving them for what they have done." So you see more options.

A: Yes, with a coach, options increase, choices increase. Three basic principles of coaching are awareness, choice and responsibility.

M: When you have more choices you become aware you have more choices?

A: Yes, and you are responsible for your choices. And also, you choose what you want. People say they don't know what they want, and I tell them you can choose what you want. If I give you a bag of apples and a bag of mangoes, you will choose what you want. If you have to choose one of them, you will choose either apples or mangoes. So it is our responsibility to choose responsibly, to choose to the best of our ability according to what we know is right.

M: When you are talking about choice, are you confronting people who think they don't have a choice?

A: Yes, and I just tell them, "You have a choice."

M: So in other words, they are in the situation where they don't think there is a choice. "This is the way it is, I'm doing what I'm doing. My life is the way it is. My spiritual life is the way it is" ...

A: "... and my karma is set. It can't be any different. It's pre-destined, preordained." But it's not exactly like that. There is a destiny, but you can affect your life. You are the most creative force in your life, along with Krsna.

M: I was told that Prabhupada said 50 percent of karma you're creating, you're getting in this life, not the next life. We're sometimes thinking whatever is happening in this life is totally because of what happened in the last life. He said – no. 50 percent has been created in this life, which helps us with those who think that things are totally written in stone and there's very little I can do about it.

A: This is one big area I am dealing in coaching - excuses. Our philosophy you can use for so many excuses. "This is my karma. This is Krsna." You just blame it on somebody else. And you are not taking responsibility. That's a tough thing. Many people are very sophisticated in how they make excuses, but I don't buy into it.

M: Very deep, philosophically articulated, profound excuses.

A: Yes.

M: Is that common with people when you begin talking, that most of them will give you the reasons why they cannot move forward? I mean amongst devotees. Is that common or is it just individual case?

A: Most people tend to give reasons or excuses, and I just ask them "What do you want to have in your life – excuses or results?" And they say – results. So then you have to give up this habit of trying to convince me why you cannot do something. And they can give me reasons why something is possible. Because with Krsna, anything is possible.

Visit Mahatma das at:

www.mahatmadas.com

IDENTITY SPRINGBOARD

If you rediscover your original identity, you will be able to co-create your compelling future.

Gita Coaching will help you with that.

Bhagavad-gita reveals to us who we really are.

It reveals that we are eternal, full of knowledge, full of bliss, and also - amazing.

So if this is our original identity, and we realize that, then we have a strong foundation to be happy and successful.

And what a happy person does?

Makes other people happy but helping them rediscover their original personal identity, and rediscover their connection wit the reservoir of all pleasure - the Supreme Personality of Godhead, Lord Sri Krsna.

DEVOTEE CARE AND GUIDANCE IN ISKCON - AN INTERVIEW WITH AKRURA DASA IN LIMA, PERU

Q: You said you would very much like to see Devotee Care and Guidance System in at least 400 ISKCON centers. Why do you want this?

A: Because I believe this most important service to devotees will please Krsna. Devotees who are cared for will be more inclined to care for others and preach Krsna consciousness. We will also not lose devotees and people who visit us will like to stay with us, inspired by seeing how nicely we take care of each other.

Q: How will you achieve it?

A: I am not the only one working on it. There is an ISKCON Devotee Care Team who is working on it, and many other devotees all over the world. We are trying to connect all those devotees and have them working together. I am trying to contribute by my courses on Devotee Care and Guidance and with personal Gita Coaching.

Q: What do you need in order to achieve this?

A: We need Krsna's mercy, faith in Him, and hard, sincere work. We need help of many devotees who understand the value of Devotee Care and Guidance.

Q: What impact would this have on ISKCON devotees?

A: They would be more happy and more productive. They would attract and keep many more people in Krsna consciousness. They would be creative instead of confused, and impressed instead of depressed.

Q: What are the internal and external obstacles?

A: I do not see any obstacles. I see a great opportunity. I believe Krsna wants it and it is a next phase in the growth of our movement.

Q: Who can help you achieve this goal?

A: Local devotees all over the world and leaders who support it.

Q: What is your plan?

A: My plan is to travel and preach about Devotee Care to increase awareness of its importance and to inspire local devotees wherever I go to become Spiritual Guides and organize the system of Devotee Care and Guidance in their temples, centers, farms, and communities.

Q: Do devotees understand you?

A: Many do. Many support the idea too. But very few are ready to take responsibility for developing Devotee Care and Guidance.

Q: Are there any doubts?

A: Yes. Bhakta Marko from Slovenia and I have compiled a list and answered them. It will be available very soon.

Q: What can you do to achieve this goal faster?

A: The speed is up to Krsna. Our part is to try our best and work on it as much as possible.

Q: Who is supportive or opposed to this goal?

A: Many devotees support it. Some don't understand its value yet. They think it is not in line with Prabhupada's instructions. As far as I can see, more and more leaders support it. This goal is fully in harmony with Prabhupada's caring approach. Bhaktivinoda Thakura created Nama Hatta program, which is a system of Devotee Care and Guidance, designed by acarya.

Q: What is the price you have to pay?

A: Have faith, be patient, preach, train and coach devotees as much as possible.

Q: Is this goal realistic?

A: I don't mind if it is unrealistic. We must go for it!

Q: How can you get the blessings of devotees?

A: By being patient, persistent and showing them the great benefits of Devotee Care, and showing how it can influence their personal advancement and prosperity, and how it can expand our mission.

Q: How can you find help within ISKCON?

A: By inspiring prospective local Spiritual Guides all over the world and inspiring leaders to support the program.

Q: What personal qualities do you need to develop in order to achieve it?

A: My personal spiritual standards, speaking with a great conviction, patience, persistence, and focus.

Q: What would you like devotees to say about this project after you leave the body?

A: That it transformed ISKCON leadership and positively influenced the whole world. That it helped spread our mission. That it inspired them to stay in ISKCON and bring many people to ISKCON's spiritual and very loving environment.

Q: What Bhagavad Gita verses can help you?

A: Many. I am always looking for and using those that can help devotees succeed in various areas. For example: Bg 5.7 and Bg 10.9. These verses speak about the attitude of a devotee toward others and about enlightening each other. These are the basic principles of Devotee Care and Guidance.

WHY GITA COACHING?

Some experts say that it takes 90 days to make a habit stick. So the challenge isn't in learning new information, it's having enough focus to carry the change through to your behavior.That's why Gita Coaching is so vital.

Gita Coaching process is the premier long-term solution to making enduring changes. And think about this: nearly 80 percent of coaching clients agree that coaching is the most effective method they have experienced for learning and internalizing new information.

If you are a leader, with Gita Coaching you and your team will:
• Enhance your communication proficiencies.
• Hone your decision-making skills.
• Strike a fantastic balance between work and your personal life.
• Boost your prioritization aptitude.
• Refine your organizational time-management abilities.
• Expand your leadership capacity.
• Improve productivity.
• Focus your task execution capabilities.

Tuesday, June 28, 2011

GITA COACHING INTERVIEW WITH AKRURA DASA IN LIMA, PERU

Q: What is Gita Coaching?

A: Gita Coaching is devotee care and guidance in action. Gita Coaching is a process of personal assistance meant to empower spiritual heroes. Within every devotee there is a spiritual hero, but he is now sleeping. Gita Coaching process helps that hero to wake up. According to the Bhagavad-gita As It Is, every soul is amazing (Bg 2.29). That means that especially every devotee is amazing.

Q: How did you start this service?

A: I started 10 years ago when I learned about coaching from the professional books and audio programs. I got professional coach training in England and now I am using it to help devotees succeed. I mainly use the success principles from the Bhagavad-gita As It Is to coach devotees. I started because it was painful for me to see that many of our devotees are not happy, although we have the best process and the best philosophy on the planet. I believed that it is possible to help devotees become more happy and more productive if we provide better support, care, guidance and inspiration.

Q: How would you call yourself in relation to your devotee care service?

Akrura dasa: Devotees' Success Coach.

Q: Why?

A: Because my service is helping devotees succeed in all areas of their lives. It is based on a Vedic principle sarve sukhino bhavantu, that we learned from Srila Prabhupada. He said that leader's duty is to make everyone under his leadership happy. I am not a leader, but I do serve as a spiritual guide and the same principle applies.

Q: Which devotees do you coach?

A: I coach devotees of all ages and genders, from 5 to 95 years of age. Some of them are leaders, preachers, managers, spiritual guides, coaches, and parents.I welcome anyone who wants to stop whining and start winning, or go from victim to victor.

Q: What inspires you to serve the devotees in this way?

A: I think I have been blessed by Krsna to like His devotees, or anyone who is trying to approach Him in some way. I think they are rare on this planet and they are special. So it is my honor and pleasure to assist them on their journey back to Krsna. I also like other people, because ultimately everyone is a child of God, and everyone is dear to Him. But those who are already trying to come closer to Him especially inspire me to serve them.

Q: How do you see the future of ISKCON (The International Society for Krsna Consciousness)?

A: I think it is very bright, because devotee care and guidance is becoming increasingly important in more and more places, temples and yatras. The devotee care approach will create more servant leaders or spiritual guides that we really need in order to have caring communities. I believe that only a caring community can flourish in all respects.

Q: Could you give us some success principles from the Bhagavad-gita As It Is?

A: Srila Prabhupada's Gita is an ocean of success principles, ideas, tools and solutions. I read it daily and use it daily in helping devotees succeed. Gita is a holistic success book. It gives many principles of success for all areas of life. How to attain peace of mind, clarity, and confidence. How to see what happens to you more intelligently and how to react wisely. It gives health, nutrition and balance tips for the body. It enlightens us about quality relationships. It teaches us how to speak and communicate. It advocates uplifiting of our thinking, feeling and willing – the main functions of the mind. There are many, many more.

Q: What is preventing devotees to benefit from these principles?

A: They don't read the Gita enough, or they don't read it in a structured way. You can do a topical study in the Gita and become an expert in the very thing that is your current challenge or a problem. Then instead of having that problem, you will help others with it. This is called a turnaround expert – you turn a problem into an opportunity. Devotees also don't use the Gita to solve their problems or achieve their goals. Either they don't see the connection or they don't know how. Gita Coaching helps you apply the Gita more effectively.

Q: What excites you the most about helping devotees succeed?

A: When I see that they get a new hope, new determination , fresh perspective and a powerful personal strategy to keep moving forward in their lives – closer to Krsna. This usually happens when they stop blaming anyone and start taking responsibility and being grateful for what they have. What excites me the most is when they become caring leaders, preachers, spiritual guides, coaches or some kind of caregivers.

Q: How do you know what to say and what principle or a tool to give them, that will best help them succeed?

A: I learn a lot all the time, both from the sastra and from the professionals. Preparation brings inspiration. The more I know, the more I believe Krsna will inspire me from within to say the right thing. And also, when you love someone, God gives you intelligence how to benefit them in an optimal way. It is a highly intuitive service. Many times they discover what will help them the most, and I just facilitate that process.

Q: How is your Gita Coaching in Peru?

A: I have 5-6 session a day. It is great! I like devotees here very much. They are ready for coaching. Some of them will become spiritual guides, coaches and caregivers.

Q: Apart from Gita Coaching, what else are you doing?

A: I am teaching common sense that is not a common practice and I am showing the obvious that people do not see. I recommend devotees to choose to be creative instead of confused, and impressed instead of depressed. I claim that happiness is 95 percent your choice and 5 percent circumstances. And I like to ask devotees:

If not you – who? If not now – when?

GITA COACHING ADVANTAGE

Gita Coaching is an intensive one-to-one coaching experience designed to help you create a compelling life by getting behind the why—the reasons and meanings behind why you have not followed through or have taken massive action, as well as the how—the specific action plan necessary to achieve your desired results.

Your coach will provide you the tools, techniques and psychology so you will fill the gaps between where you are and where you must go in order to live life you would like to have. As your accountability partner, your coach is committed to holding you to the highest standards needed to create the life you want.

Gita Coaching includes:
• Personal Coaching Consultant
• Three 1-hour coaching calls per month with your coach
• Free devotional and professional resources to aid your success

If you are a leader, you will learn leadership skills, apply laser focus and receive the accountability partner you need to achieve the results you want.

Imagine the life you've always dreamed of living, with no barriers or boundaries. Imagine a life rich with success and achievement, physical vitality, heartfelt personal relationships, and a deep sense of spiritual fulfillment.

Gita Coaching is designed to optimize the power of your time while massively increasing your momentum and results.

You can schedule your success and experience the power of coaching immediately simply by contacting a Gita Coaching now.

You have an opportunity to work with an expeienced coach, highly trained to help you create life-balance through living the Bhagavad Gita As It Is. Coach is proficient with both the principles of effectiveness and personal coaching techniques. He will coach you to achieve more success than you ever thought possible.

BAD LEADERSHIP

One of the reasons why we have bad leadership on this planet is because followers are not very intelligent.

OBSTACLE TO GUIDANCE

One of the greatest obstacles to effective spiritual guidance is the false ego of the Spiritual Guide.

Sunday, June 26, 2011

3 TOP SUCCESS PRINCIPLES

1. Lord's mercy

2. Your sincerity

3. Intelligence

HOW TO GET RESULTS?

Turn your problems into goals.

Turn your goals into plans.

Turn your plans into action.

Pray to Krsna and persist!

And you will get results - Krsna willing.

Saturday, June 25, 2011

ARE YOU STUCK?

1. Are you stuck with your chanting?
2. Are you stuck with your reading?
3. Are you stuck with getting up early?
4. Are you stuck with a relationship with your family member?
5. Are you stuck with your habits?
6. Are you stuck with your self confidence?
7. Are you stuck with being negative?
8. Are you stuck with expressing yourself?
9. Are you stuck with using your talents?
10. Are you stuck with your finances?

If any of these applies to you, then Gita Coaching can help you get unstuck – at no charge!

Why would I do that?

Because I think Krsna devotees are rare and special people and it is my honor to assist them on their precious journey back to Godhead.

The top four reasons for stagnation, in my experience, are the following:
1. Not incorporating growth thinking into everything you do in life
2. Not measuring, monitoring, comparing, or quantifying your results
3. Not having the detailed personal strategic plan with specific performance growth expectations
4. Not knowing how to set appropriate, specific goals

If your life is stuck in any area, the Gita Coaching process can help you to get unstuck.

With Gita Coaching, you’ll see more options, opportunities, and possibilities that weren’t evident in the past.

With Gita Coaching, you’ll make a highly specific action plan to reach high levels of growth in all areas.

Chances are that in hard times, you won’t even know the exacts problems you are struggling with. You might not even be able to put the problems you’re facing into words, let alone find solutions. So if you can get clarity about what problems you’re confronting and trying to solve, you can become a master at solving those problems. And if you do, rich rewards await you.

With Gita Coaching, you can gain clarity about all of the factors that affect your life, and you can realize none of them are insurmountable. In fact, the vast majority can be improved.

By gaining a fresh perspective with the Bhagavad Gita lenses, you can discover the secret wealth of a seemingly bad or mediocre life.

TEACH OR LEARN

I came to teach devotee care to Peruvian devotees but I am experiencing and seeing so much care from them that I now understand why Krsna has brought me here – to learn from the devotees here what is devotee care in action.

Thursday, June 23, 2011

PERU

I am in Peru, near capital Lima, in the wonderful Vedic temple in Chosica.

On Monday I will go to visit two ISKCON centers in Lima.

We just had a 3-day Gita Coaching Devotee Care Course.

The number of devotees that attended is beyond my expectations.

As a follow up, we have many personal coaching sessions to help devotees succeed.

Here is a wonderful opportunity to develop Devotee Care and Guidance programs.

And devotees are interested.

Wednesday, June 15, 2011

WHAT IS EXCITING ABOUT HELPING DEVOTEES SUCCEED?

Your service strategy is a foundation upon which you can build your ideology, your culture, your approach, and your interaction with all devotees.

As a spiritual coach, establish yourself as the most trusted advisor - for life.

To be their best and most trusted advisor, you have a moral obligation to give devotees true advice, not just information. Advice that's in their best personal interest.

As their best, most trusted advisor, you can't allow them to do things that are in their worst interest. And that can mean not taking action, not taking advantage of all they have gotten in Krsna consciousness or before they came to it, not seeing their own potential and possibilities around them.

As their most trusted advisor the first thing you have to do is put into words the feelings, the desires, the fears, the hopes, that they have. Those they felt all the time but were never verbalized. And you show them in words that you understand what they are feeling. It's liberating to them, and they can immediately see you in an incredible connection with them as somebody who really understands them, who really care, and somebody who can be their benefactor.

Most people fall in love with their service or expertise or product, and that's ok but it's limiting.

The key, if you want to practice this service strategy is to fall in love with the devotees you serve. You live for the betterment, you live for the impact, you live for the improvement, you live for the liberation, you live for the transformation you really can and will make in their lives. You want to serve them, you want to help them succeed, you want them to be happy.

How do you do this?

You want to make sure that every time you interact with them, their life is better off because you were in it for that period of time, whether it's a conversation or a gift or something else. You want to make their lives better, you want to make them feel special.

You want them to know they are special to you, you feel what they feel and you give hope for a better tomorrow, by future-pacing. Taking them into the future and showing them what it will be like and letting them feel and experience the transformation that together you are going to be achieving.

Tuesday, June 14, 2011

THE STRATEGY OF PRE-EMINENCE

Click on the title to see the short video by Jay Abaraham, a famous top marketing expert.

This is one of the best things I have learned from the professional arena that can be used for enhancing our service to people.

Monday, June 13, 2011

PUSH YOURSELF TO REACH YOUR DREAMS


Push yourself to reach your dreams using a skilled life coach. You will work one-to-one with your coach to develop a master action plan that clearly states your goals and defines the steps you need to get there.

Using the strategies given in the Bhagavad Gita As It Is, you will discover methods for overcoming the obstacles in your way. Team up with a Gita Coach and start moving forward today!

Gita Coaching can create a quantum change in the results you get in your spiritual and professional life.

It can bring you off the sidelines and onto a level most people never experience. You can experience greater peace, happiness, and fulfillment in all you do — because you'll be living a life of a higher quality, continually advancing toward your highest goals.

One-to-one Gita Coaching is designed to meet your individual needs, establish your specific goals and apply proven action plans that will be continually assesed by your Gita Coach.

You can have ongoing, regular communications with your coach, employing the effective performance strategies. You and your coach can be together on Skype at least once every two weeks, in one-hour coaching sessions specifically tailored to your needs and outcomes.

CARING FOR ISKCON DEVOTEES – THE IMPORTANT RATIO


Click on the title for a nice article on devotee care by Kripamoya Prabhu, a senior Srila Prabhupada's disciple from the Bhaktivedanta Manor, UK. (In this photo with the Archbishop of Cantenbury, Dr Rowan Williams)

IMPORTANCE OF DEVOTEE CARE IN ISKCON


Once when stressing the importance of caring for the devotees, Srila Prabhupada exclaimed, “I have shed buckets of blood for each and every devotee.”

Srila Prabhupada said to the manager of a temple in USA that these devotees have left everything for me – they must be taken care of as sons and daughters – for preaching mission.

If the devotees are cared for spiritually, emotionally and physically, Srila Prabhupada and Krishna will be pleased and the projects will naturally flourish.

Lord Caitanya compared Krishna Consciousness to cultivating the seed of bhakti in the field of the heart. It is important that we cultivate devotee’s hearts in a sustainable way wherein they will remain faithful and enthused throughout their lives.

i. Objective of ISKCON: The objective is developing a whole network of support to help each other.

ii. Love and Trust: Srila Prabhupada taught us that relationships are based on love and trust

iii. ISKCON strives to foster warm personal relationships and a spirit of love and trust amongst devotees based on Krishna Conscious principles.

iv. Guru and Krishna in the centre: Loving relationships will be most effective when the relationship is focused by placing Guru and Krishna in the center, i.e., a relationship that enhances and strengthens each other’s faith and appreciation for our spiritual master(s) and the glories of devotional service.

ISKCON was started single-handedly by Srila Prabhupada, but because people are coming forward and dealing with the give-and-take policy, the Society is now expanding all over the world.

- ISKCON Devotee Care Journal

Sunday, June 12, 2011

HOW IS IT POSSIBLE TO BE HAPPY?


We are related to the Supreme Lord in service.

The Supreme Lord is the supreme enjoyer, and we living entities are His servants.

We are created for His enjoyment, and if we participate in the eternal enjoyment of the Supreme Lord, we will become eternally happy.

We cannot become happy independently, just as no one part of the body can be happy without cooperating with the stomach, or as leaves and branches of a tree cannot be happy without watering the root.

It is not possible for us to be happy without offering transcendental loving service to the Supreme Lord Sri Krishna.

THE POWER OF THE BHAGAVAD GITA SUCCESS PRINCIPLES

From time immemorial, the success principles and strategies had been the same, but if we want to benefit from them we must apply them.

With the support of your Gita Coach you will:
• Discover and apply the Bhagavad Gita Success Principles
• Discover and define your Personal Mission Statement
• Understand the power of the goal achievement process
• Learn to ask powerful questions that lead to great results
• Learn how to ask for needed resources to accelerate your results
• Learn and implement the keys of effective planning
• Develop key habits for continuing success
• Establish a compelling vision of success in each of the key areas
• Begin taking action and achieving measurable results
• Rewire your brain by creating a penetrating spiritual perception
• Develop and refine your personal time/life management system
• Implement reflection and evaluation processes for continuous improvement

Coaching highlights every area of our lives – not just one or two.

When you seriously take advantage of the coaching process, you will be living in a way that promotes positive growth and health in all key areas of your life.
Let the Gita Coaching help you maximize your inner strength, channel your energy and explore the true potential that you’ve always had inside you. Remember, the best time to become happy and successful is - right now!

SIX PRINCIPLES FOR SOLVING PROBLEMS

1. Every living human beings has problems.
2. Every problem has a limited life span.
3. Every problem holds positive possibilities.
4. Every problem will change you.
5. You can choose what your problem will do to you.
6. There is a negative and a positive reaction to every problem.

Robert Schuller

GITA COACHING FOR YOUR SUCCESS AND HAPPINESS

Gita Coaching helps you to get from where you are to where you want to be – faster and smarter than you would do it on your own!

Whether you call it coaching, mentoring, or training, having some kind of effective one-to-one assistance will help you accelerate your success.

Coaching and follow up is what sets outstanding individuals apart from others.

Gita Coaching will help you achieve the success you desire if you take the process seriously.

Your Gita Coach will provide you the personal support, objectivity and constructive feedback that you need to achieve success.

Your Gita Coach will help you discover the success principles and tools in the Bhagavad Gita, the ultimate success book, and apply them specifically and effectively to your situation.

BHAGAVAD GITA CHAPTER SUMMARIES


Click title or this link:

http://www.bhagavad-gita.us/articles/661/1/Chapter-Summaries-of-the-Bhagavad-Gita/Page1.html

Here you can read chapter summaries and see how much Bhagavad Gita can help you solve your problems and achieve your goals.

52 WAYS TO STUDY SRILA PRABHUPADA'S BOOKS

Srimad-Bhagavatam

SB Preface and Introduction

One will be unable to capture the effects of the Tenth Canto without going through the first nine cantos. The book is complete in twelve cantos, each independent, but it is good for all to read them in small installments one after another.
SB Preface:
Śrīmad-Bhāgavatam begins with the definition of the ultimate source. It is a bona fide commentary on the Vedānta-sūtra by the same author, Śrīla Vyāsadeva, and gradually it develops into nine cantos up to the highest state of God realization. The only qualification one needs to study this great book of transcendental knowledge is to proceed step by step cautiously and not jump forward haphazardly like with an ordinary book. It should be gone through chapter by chapter, one after another. The reading matter is so arranged with its original Sanskrit text, its English transliteration, synonyms, translation and purports so that one is sure to become a God-realized soul at the end of finishing the first nine cantos.
The Tenth Canto is distinct from the first nine cantos because it deals directly with the transcendental activities of the Personality of Godhead Śrī Kṛṣṇa. One will be unable to capture the effects of the Tenth Canto without going through the first nine cantos. The book is complete in twelve cantos, each independent, but it is good for all to read them in small installments one after another.

SB Canto 2

One should also read and hear the Bhagavad-gītā and Śrīmad-Bhāgavatam in the association of devotees.
SB 2.2.30, Purport
When we speak of hearing and chanting, it means that not only should one chant and hear of the holy name of the Lord as Rāma, Kṛṣṇa (or systematically the sixteen names Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare), but one should also read and hear the Bhagavad-gītā and Śrīmad-Bhāgavatam in the association of devotees.
By reading and hearing Śrīmad-Bhāgavatam as a scientific presentation, the conditioned souls will gradually be promoted to the higher status of transcendental knowledge after being freed from the illusory energy based on sense enjoyment.
SB 2.7.53, Purport
In the Śrīmad-Bhāgavatam, the science of God, the first nine cantos prepare the ground for hearing the Tenth Canto. This will be further explained in the last chapter of this canto. In the Third Canto it will be more explicit. A pure devotee of the Lord, therefore, must begin reading or hearing Śrīmad-Bhāgavatam from the very beginning, and not from the Tenth Canto. We have several times been requested by some so-called devotees to take up the Tenth Canto immediately, but we have refrained from such an action because we wish to present Śrīmad-Bhāgavatam as the science of Godhead and not as a sensuous understanding for the conditioned souls. This is forbidden by such authorities as Śrī Brahmājī. By reading and hearing Śrīmad-Bhāgavatam as a scientific presentation, the conditioned souls will gradually be promoted to the higher status of transcendental knowledge after being freed from the illusory energy based on sense enjoyment.

SB Canto 5

As a matter of principle, devotees should read, speak and hear Śrīmad-Bhāgavatam persistently, twenty-four hours daily if possible.
SB 5.6.16, Purport
The pastimes of the Supreme Personality of Godhead and His devotees are recorded in Śrīmad-Bhāgavatam so that those who recite these pastimes and listen to them will become purified. Nityaṁ bhāgavata-sevayā (SB 1.2.18). As a matter of principle, devotees should read, speak and hear Śrīmad-Bhāgavatam persistently, twenty-four hours daily if possible. That is the recommendation of Śrī Caitanya Mahāprabhu. Kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). One should either chant the Hare Kṛṣṇa mahā-mantra or read Śrīmad-Bhāgavatam and thereby try to understand the characteristics and instructions of the Supreme Lord, who appeared as Lord Ṛṣabhadeva, Lord Kapila and Lord Kṛṣṇa. In this way one can become fully aware of the transcendental nature of the Supreme Personality of Godhead. As stated in Bhagavad-gītā, one who knows the transcendental nature of the Lord's birth and activities attains liberation from material bondage and returns to Godhead.

Lectures

Bhagavad-gita As It Is Lectures

As soon as he begins reading Kṛṣṇa book with a little faith and adherence, Kṛṣṇa will be very much pleased.
Lecture on BG 4.9 -- Bombay, March 29, 1974
The people who are reading Kṛṣṇa book very seriously, and tries to understand Kṛṣṇa, he will understand. Kṛṣṇa is very kind. As soon as he begins reading Kṛṣṇa book with a little faith and adherence, Kṛṣṇa will be very much pleased.
If you read Bhagavad-gītā rightly, as it is spoken by Kṛṣṇa, not foolishly interpreting nonsensically, but as it is, as it is... Call the spade a spade.
Lecture on BG 7.2 -- San Francisco, September 11, 1968
Therefore Kṛṣṇa says that out of many, many thousands of people, somebody is interested for making perfection of his life. And out of many, many thousands of men who are actually trying to make perfection of their life, you'll find somebody—or you may not find out—who knows God or Kṛṣṇa. But Kṛṣṇa is so kind that He comes Himself to be known by everyone. And He's so kind also that before His departure from this material world, He leaves behind Him this Bhagavad-gītā so that you can know from His personal talks what is God. So if you read Bhagavad-gītā rightly, as it is spoken by Kṛṣṇa, not foolishly interpreting nonsensically, but as it is, as it is... Call the spade a spade. Kṛṣṇa says that "I am the Supreme Personality of Godhead." Don't interpret this version with your foolish interpretation, but accept Kṛṣṇa as the Supreme Personality of Godhead. And by His acts, by His sastric knowledge, wisdom... Everyone accepted previously, all the ācāryas. So we have to follow the footprints of the ācāryas.

Srimad-Bhagavatam Lectures

Read them very nicely.
Lecture on SB 1.2.5 -- Visakhapatnam, February 20, 1972, At Ladies Club
Bhagavad-gītā should be read, should be understood as prescribed in the Bhagavad-gītā. Kṛṣṇa says, in the Fourth Chapter, evaṁ paramparā-prāptam imaṁ rājarṣayo viduḥ (BG 4.2). The Bhagavad-gītā should be understood by the line of disciplic succession of authorized ācāryas. Fortunately, in your South India all the great ācāryas appeared-Śaṅkarācārya, Rāmānujācārya, Madhvācārya, Viṣṇu Svāmī, all of them. So you are very fortunate, and the ācārya commentary is also there. Rāmānujācārya commentary is there, Madhvācārya commentary is there. So you take advantage and read them very nicely. That is our request, Kṛṣṇa consciousness.
Śrīmad-Bhāgavatam you should study very scrutinizingly, critically. And there is explanation of great, I mean, stalwart devotees.
Lecture on SB 1.5.1-4 -- New Vrindaban, May 22, 1969
Śrīmad-Bhāgavatam you should study very scrutinizingly, critically. And there is explanation of great, I mean, stalwart devotees. In Śrīmad-Bhāgavatam there are eight kinds of commentary. In Bhagavad-gītā... They are authorized. They are not ordinary commentaries. Ordinary commentary, there may be many. Similarly, Śrīmad Bhagavad-gītā there are nine kinds of commentary. So Śrīmad Bhagavad-gītā or Bhāgavata, they are themselves illuminating. Just like sunlight—there is no need of a lamp to see the sunlight. Similarly, Śrīmad-Bhāgavatam or Bhagavad-gītā, they are self-illuminating. Simply word to word if you try to understand, then you'll get enlightenment. Still, there are ācāryas who can help you.
As long as you are reading, the sun is unable to take your life. It is not possible for the sun to take your life. So if you constantly read, then where is the opportunity of sun's taking your life?
Lecture on SB 2.3.17 -- Los Angeles, June 12, 1972
So hearing is not very difficult job. But you must hear from the realized soul. That is... Satāṁ prasaṅgān mama vīrya-saṁvidaḥ. If you hear from a professional man, that will not be effective. Hearing must be from sādhu, from devotee, from the lips of the devotee. Just like Śukadeva Gosvāmī was speaking to Mahārāja Parīkṣit. So ... Or even if you hear yourself, you read books, you will save your life. If you simply read Kṛṣṇa book or Bhagavad-gītā or Teachings of Lord Caitanya, then you know the... As long as you are reading, the sun is unable to take your life. It is not possible for the sun to take your life. So if you constantly read, then where is the opportunity of sun's taking your life? That means you are becoming immortal. People are very much anxious to become immortal. Nobody wants to die. Everyone knows that "I shall die." But if there is immediately some danger, fire, immediately you go away from this room. Why? I do not wish to die. I do not wish to die. Although I know I must have to die. Still, why do I go away? I know that...
The GBC member means they will see that in every temple these books are very thoroughly being read and discussed and understood and applied in practical life.
Lecture on SB 2.9.3 -- Melbourne, April 5, 1972:
Cow protection means just like Bhagavān, the Supreme Personality of Godhead, He is tending the cows. He is going, taking the cows personally from His royal palace going to the forest whole day, working there. Is it not, cowherds boy? And taken some little fruit, mother, whatever mother has given. They are playing that. So this is cow protection, not that "Somebody will give money and we shall keep some third class cows and feed there and become cow protector." We must tend the cows very nicely so that they give us sufficient milk. And with that milk we shall live. "No, because we are giving protection to cow, you send money for the cows and the cow protectors, and earn money there and give us money. We shall eat nicely and sleep." As soon as this practice is going on, then next will be: "Give me some LSD, give me something else." This will go on. We don't want that.
Similarly, the GBC member means they will see that in every temple these books are very thoroughly being read and discussed and understood and applied in practical life. That is wanted, not to see the vouchers only, "How many books you have sold, and how many books are in the stock?" That is secondary. You may keep vouchers... If one is engaged in Kṛṣṇa's service, there is no need of vouchers. That is... Everyone is doing his best. That's all. So we have to see that things are going on very nicely. So in that way the GBC members should divide some zones and see very nicely that things are going on, that they are chanting sixteen rounds, and temple management is doing according to the routine work, and the books are being thoroughly discussed, being read, understood practically. These things are required. Now, suppose you go to sell some book and if somebody says, "You have read this book? Can you explain this verse?" then what you will say? You will say, "No. It is for you. It is not for me. I have to take money from you. That's all." Is that very nice answer?
So read books profusely, and learn the problems of life and the solution of life.
Lecture on SB 5.5.5 -- London, September 3, 1971
So read books profusely, and learn the problems of life and the solution of life. Everything is there. Read it.

Nectar of Devotion Lectures

So every one of you should read this Nectar of Devotion repeatedly.
The Nectar of Devotion -- Los Angeles, June 23, 1970
So we have published our Nectar of Devotion. So every one of you should read this Nectar of Devotion repeatedly. The whole substance of Vaiṣṇava philosophy and activities, everything is there. So every one of you read this Nectar of Devotion once, twice, thrice.
So we have published our Nectar of Devotion. So every one of you should read this Nectar of Devotion repeatedly. The whole substance of Vaiṣṇava philosophy and activities, everything is there. So every one of you read this Nectar of Devotion once, twice, thrice.
The Nectar of Devotion -- Los Angeles, June 23, 1970:
Hare Kṛṣṇa. So we have published our Nectar of Devotion. So every one of you should read this Nectar of Devotion repeatedly. The whole substance of Vaiṣṇava philosophy and activities, everything is there. So every one of you read this Nectar of Devotion once, twice, thrice. Unless you have got full-fledged ideas what is this devotional service... That was written by... Actually, it was spoken by Lord Caitanya to Rūpa Gosvāmī. For ten days continually He instructed Rūpa Gosvāmī at Prayāga, Daśāśvamedha-ghāṭa. You have seen the picture in TLC. Caitanya Mahāprabhu was at Allahabad, Prayāga, and Rūpa Gosvāmī met Him there. He was offering obeisances flat. You have seen that picture. So at that time Caitanya Mahāprabhu personally gave him instruction what is this cult of bhakti. So for ten days. And he took note of it and later on he placed this book in the form of Bhakti-rasāmṛta-sindhu. That is in Sanskrit. It will be difficult for you. Therefore I have presented a summary study, and the summary study has come to 407 pages. If we would have elaborately described each and every verse, then it would have come to at least thousand pages.
So the whole substance is creamed. You should take advantage of this. And don't indulge in much unnecessary talks. Time should be very properly utilized.
If we take the chance of living with the devotees, and try to serve the Gosvāmīs, who wanted to establish the mission of Lord Caitanya Mahāprabhu, then our life will be successful. This is Bhakti-rasāmṛta-sindhu. Study Bhakti-rasāmṛta-sindhu very minutely, and this result you will achieve very easily.
The Nectar of Devotion -- Bombay, January 8, 1973
If we take the chance of living with the devotees, and try to serve the Gosvāmīs, who wanted to establish the mission of Lord Caitanya Mahāprabhu, then our life will be successful. This is Bhakti-rasāmṛta-sindhu. Study Bhakti-rasāmṛta-sindhu very minutely, and this result you will achieve very easily. Śrīla Rūpa Gosvāmī has left The Nectar of Devotion.

Festival Lectures

You can scientifically and philosophically study.
Ratha-yatra -- San Francisco, June 27, 1971
One of the book is known as Teachings of Lord Caitanya. It is very important book. If you want to learn this Kṛṣṇa consciousness movement, we have got enough books. You can scientifically andphilosophically study. But if you have no inclination to study, if you simply take to this chanting of Hare Kṛṣṇa, gradually everything will be revealed unto you, and you will understand your relationship with Kṛṣṇa.
If you want to learn this Kṛṣṇa consciousness movement, we have got enough books. You can scientifically and philosophically study.
Ratha-yatra -- San Francisco, June 27, 1971
One of the book is known as Teachings of Lord Caitanya. It is very important book. If you want to learn this Kṛṣṇa consciousness movement, we have got enough books. You can scientifically andphilosophically study. But if you have no inclination to study, if you simply take to this chanting of Hare Kṛṣṇa, gradually everything will be revealed unto you, and you will understand your relationship with Kṛṣṇa.

General Lectures

We can see from His presentation of this Bhagavad-gītā how supreme He is. He spoke this truth five thousand years before, and continually, for five thousand years, all scholars are studying this scripture, and studying very devotedly to understand it.
Lecture on Maha-mantra -- New York, September 8, 1966
There are five authorities, recognized authorities, in India so far this is..., spiritual life is concerned. One of them is Śrī Rāmānujācārya and other is Śaṅkarācārya. The other is Madhvācārya, other is Viṣṇu Svāmī, and other Nimbārka, Nimbāditya (?). Principal. The whole, I mean, some of them flourished, say, two thousand years before; some of them 1,500 years before; some of them eleven hundred years before. Just like there are different ages, they have come. But all of them, in spite of their coming in different ages, they all are in one opinion—kṛṣṇas tu bhagavān svayam: (SB 1.3.28) "Kṛṣṇa, Lord Kṛṣṇa, is the Supreme Personality of Godhead." Just like we have cited, īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1): "The supreme controller, the Supreme Lord, is Kṛṣṇa." Now, we can see from His presentation of this Bhagavad-gītā how supreme He is. He spoke this truth five thousand years before, and continually, for five thousand years, all scholars are studying this scripture, and studying very devotedly to understand it.

Conversations and Morning Walks

1972 Conversations and Morning Walks

All these books should be regularly read.
Room Conversation -- April 2, 1972, Sydney:
Prabhupāda: You read regularly, Nectar of Devotion, regularly. All these books should be regularly read. That will give you guidance. You haven't got to ask repeatedly to me; everything is there.

1976 Conversations and Morning Walks

He must be expertly reading, not as a book worm, expert.
Morning Walk -- February 26, 1976, Mayapura:Jayapataka: Service and reading are nondifferent?
Prabhupada: Yes, if one is actually reading. Just like Rupa Gosvami. He was reading. Nana-sastra-vicaranaika-nipunau. But he must be expertly reading, not as a book worm, expert.
Jayapataka: And on the other hand, sometimes devotees are only engaged in service, and then, without reading, and they...
Prabhupada: But every, everyone... You cannot expect everyone is capable for reading.
Jayapataka: They have desire to read, but they have no opportunity. And then in their service, they become... They lose sight sometimes, where they, because of fallen condition, they cannot remember Krsna in their service. But while reading, one can easily..., cannot help but remember Krsna.
Prabhupada: If he cannot remember Krsna, he will sleep. That is the test. When you have seen so many reading but sleeping, that means there is no Krsna. Yahan krsna tahan nahi mayara adhikara. Sleeping is maya, so if he's thinking of Krsna, there cannot be sleeping.
Jayapataka: No, I'm talking not about the reading half, but the service half.
Prabhupada: Service also... Everything depends on advancement in Krsna consciousness. If Krsna is there, either you read or work as a coolie, the same thing.

1977 Conversations and Morning Walks

Bhāgavata is the only guide. Read Bhāgavata, repeatedly whole life. Safe. Always. Always, whenever there is time, read, read, read.
Room Conversation -- February 16, 1977, Mayapura:Prabhupāda: What can they do in darkness? (laughter) That is the only engagement in darkness.
Jayapatākā: They could have chanted Hare Kṛṣṇa.
Prabhupāda: No... Even Hare Kṛṣṇa people. Nāviviktāsano bhavet, mātrā svasrā duhitrā vā (SB 9.19.17). It is strictly forbidden: "You should not sit alone even with your mother, sister or daughter, what to speak of wife." Balavān indriya-grāmo vidvāṁsam api karṣati: "The senses are so strong, even learned persons, advanced, they also become victimized." Balavān indriya-grāmaḥ. Balavān means very strong. When the... It is forbidden even with mother, sister or..., and daughter. That is the only capturing instrument in the material world. Maithunyam agāra, prison house of sex, this material world. It is a prison house, but locked up by sex. The ordinary prison house, they are locked up by guards, and here the locking process is sex. Maithunyam agāra. The words are selected in Bhāgavata. They are thinking free. (laughs) They are imprisoned, locked up. And everyone falsely thinking, "I am free. Our nation is free. I am free." What nonsense free? You are locked up already. That he does not... Now this word is used, maithunyam agāram ajñaḥ. He has preferred to remain in this prison locked up by sex because he is rascal. Maithunyam agāram ajñaḥ.
Pradyumna: Where is that, Śrīla Prabhupāda?
Prabhupāda: In the... Find out, Fifth, Fifth Canto, Fifth Chapter. Bhāgavata is the only guide. Read Bhāgavata, repeatedly whole life. Safe. AlwaysAlwayswhenever there is time, read, read, read.
anarthopaśamaṁ sākṣād
bhakti-yogam adhokṣaje
lokasyājānato vidvāṁś
cakre sātvata-saṁhitām
(SB 1.7.6)
Vyāsadeva has done this sātvata-saṁhitā. Anartha. To live in this material world is anartha, unnecessary. Hm? You have got it?
Pradyumna:
yadā na paśyaty ayathā guṇehāṁ
svārthe pramattaḥ sahasā vipaścit
gata-smṛtir vindati tatra tāpān
āsādya maithunyam agāram ajñaḥ
Prabhupāda: Ajñaḥ.
Jayapatākā: Which verse?
Pradyumna: It's Canto Five, Chapter Five, verse number seven. "Even though one may be very learned and wise, he is mad if he does not understand that the endeavor for sense gratification is a useless waste of time. Being forgetful of his own interest, he tries to be happy in the material world, centering his interests around his home, which is based on sexual intercourse and which brings him all kinds of material miseries. In this way one is no better than a foolish animal."
Prabhupāda: Yes. Maithunyam agāram ajñaḥ. The selection of words in Bhāgavata are, from even literary point of view, perfect. Padaṁ padaṁ yad vipadāṁ na teṣām (SB 10.14.58). Bhavāmbudhir vatsa-padaṁ paraṁ padaṁ padaṁ padaṁ yad vipadāṁ na... This is literary. Samāśritā ye pada-pallava-plavam. Again plavaṁ plavam. Anuprāsa. This is literary, anuprāsa.

Correspondence

1969 Correspondence

My special request to you is that you seriously read our literature, especially Bhagavad-gita As It Is.
Letter to Ann Clifford -- Los Angeles 2 August, 1969
So if you will come to our temple on Park Avenue and chant and speak with the devotees as far as possible, you will find that all lesser attachments and lesser enjoyments will fall very short of your attachment for and attraction for service of the Lord in Krishna Consciousness. That is a fact, and my special request to you is that you seriously read our literature, especially Bhagavad-gita As It Is, chant Hare Krishna always; then you will find your life becoming sublime.
So try to understand this philosophy of Krishna Consciousness by reading our books and literatures, discussing amongst the devotees.
Letter to Oliver -- Los Angeles 19 August, 1969
So try to understand this philosophy of Krishna Consciousness by reading our books and literatures, discussing amongst the devotees and chanting Hare Krishna Mantra as much as possible. Whenever there is any inquiries, you can write to me directly, and I shall try to reply them.
You should read our own books over and over again.
Letter to Hamsaduta -- Tittenhurst 2 November, 1969
So these Christian and Buddhist scriptures were delivered for a different class of men, and we needn't spend our time in studying their doctrines. You should read our own books over and overagain and as far as possible do not try to enter into controversy. We do not concern ourselves with any other religion. Our religion is to become the servant of the servant of the servant of Krishna (CC Madhya 13.80).
Continue to chant all of your rounds daily, and read our magazines and books as much as possible. In this way your future will be very bright, and surely you will be able to do great service to this movement within your lifetime.
Letter to Vasudeva -- London 20 November, 1969
Krishna is very merciful to His sincere devotees, but also we have to remember that Maya is very strong. Therefore, we have to always be engaged in serving Krishna. At every moment we should be doing this or that service for Krishna's transcendental pleasure. If we do not remember this, then Maya is right there to grab us. It all depends upon our leaning towards Krishna or towards Maya. If you lean towards Krishna, you will be in Krishna Consciousness; and if you lean towards Maya, then you will be captivated by material nature. Krishna and Maya are just like light and shadow which are directly next to one another. If you move a little this way, you are in light and there is no question of shadow. But if you move a little the other way, you are in darkness. So if we remember to always be engaged in Krishna's service, then there will be no Maya and everything will be all right. Please always remember this great secret of advancement in Krishna Consciousness. So as you are showing promise to be a nice artist, I think you may next paint some pictures of the Spiritual Masters in the line of disciplic succession. Also, continue to fix up the new temple nicely and promote the Sankirtana Movement as far as possible. These, along with promoting our literatures will give you sufficient engagement to fill your time. Also, continue to chant all of your rounds daily, and read our magazines and books as much as possible. In this way your future will be very bright, and surely you will be able to do great service to this movement within your lifetime.

1970 Correspondence

We have presented the complete philosophy of Krsna Consciousness in our books Bhagavad Gita as it is, Srimad Bhagawatam, Teachings of Lord, Chaitanya, Krsna, and others being printed, so the classes and personal study should be undertaken penetratingly.
Letter to Jayapataka - So. La Cienega Blvd. Los Angeles, Cal. 90034 February 13, 1970
Now we want some men who understand all the purports of the Shastras so that they will be able to face any questionnaires put to them especially ………. This is a very important business, and I want all of my disciples to be thoroughly versed in this way. Our first business to every initiated devotee is to chant daily sixteen round of beads without fail, and to follow the regulative principles rigidly, and our literatures must be studied with great attention. We have presented the complete philosophy of Krsna Consciousness in our books Bhagavad Gita as it is, Srimad Bhagawatam, Teachings of Lord, Chaitanya, Krsna, and others being printed, so the classes and personal study should be undertaken penetratingly. Please see that all the devotees are following these principles; this program is the essential basis of our spiritual advancement. If chanting and following of the regulation is done sincerely, without offense, all questions and doubtful points of philosophy will be cleared up by realization of Krsna from within the heart of the devotee.
I hope you will read our books attentively and you should ask guidance in understanding Krsna Consciousness from your elder God-brothers.
Letter to Goverdhan - So. La Cienega Blvd. Los Angeles, Cal. 90034 March 6, 1970
I hope you will read our booksattentively and you should ask guidance in understanding Krsna Consciousness from your elder God-brothers. If you stick to the principle of regularly chanting Hare Krsna and executing devotional service, Krsna will give you all protection in all circumstances of life.
Read them one after another.
Letter to Unknown -- Los Angeles 12 April, 1970
For the further understanding of this religious process I would recommend you to read our three books namely Sri Isopanisad, Bhagavad-gita As It Is, and Easy Journey to Other Planets. When you have finished them, you can read Srimad-Bhagavatam and Teachings of Lord Caitanya. Besides these we have many other books and our "Back to Godhead" magazines, in which we are fully describing about this religion only. So you read them one after another, and whenever there is a question you may write to me and I shall be very glad to answer it as far as possible.
Study our literatures with the cooperation of your God-brothers and sisters in Buffalo, and any questions you may have may be submitted to Srimad Rupanuga for answering.
Letter to Tejiyas -- Los Angeles 20 May, 1970
Please follow the rules and regulations for advancing in Krsna Consciousness beginning with strict observance of the four restrictions, and chant daily the prescribed number of sixteen rounds on the beads, and you will grow strong in spiritual strength. Study our literatures with the cooperation of your God-brothers and sisters in Buffalo, and any questions you may have may be submitted to Srimad Rupanuga for answering. So in this way always find some engagement in Krsna's service and you will be supremely happy and successful in your life.
If you are more serious about Krsna Consciousness then you should not only read our books and literatures with due care.
Letter to Sriman Murthy -- Los Angeles 22 May, 1970
Krsna's further mercy upon you is exhibited that you are now living in our Temple. Our different centers are specially meant for reclaiming sincere souls to understand Krsna Consciousness, and if you are more serious about Krsna Consciousness then you should not only read our books and literatures with due care, but also if possible you should come here and live with me for some time.
Study our literatures with the help of your senior God-brothers and sisters.
Letter to Aditi -- India 29 September, 1970
Study our literatures with the help of your senior God-brothers and sisters, go on Sankirtana when possible, take special care to remain always engaged in some Krsna conscious activity, chant Hare Krsna Mantra always and be happy.
Read our literatures sincerely.
Letter to Karandhara -- Surat 18 December, 1970
I am very much happy that you are now attempting for opening up some centers in South America. It has long time been my desire to have some of our branches there. So you train up some qualified men and send them and if they can do something there it will be a great achievement. Simply they must chant Hare Krsna, observe the regulative principles and read our literatures sincerely and their success is guaranteed.

1971 Correspondence

Your quotations from our Vaisnava sastras are very nice and I request you thoroughly to study all of our literatures very thoughtfully and try to understand the sublime import of this Krishna consciousness philosophy.
Letter to Stephen -- Bombay 4 January, 1971
Your quotations from our Vaisnava sastras are very nice and I request youthoroughly to study all of our literatures very thoughtfully and try to understand the sublime import of this Krishna consciousness philosophy. The basic principle of advancement in our Krishna consciousness is stressed by Caitanya Mahaprabhu that if one simply chants the Hare Krsna Mahamantra without offense and has firm faith in Krsna and Spiritual Master then he will advance and he only can understand the deep import of Krsna consciousness.
Study our literatures with the help of other devotees.
Letter to Gerald -- ISKCON Akash Ganga Bldg; 89 Bhulabhai Desai Road; Bombay-26 India 19th February, 1971
Do not be disappointed if sometimes your mind gives some agitation. Such agitation is only temporary and will be driven away by chanting. So chant loudly whenever there is some disturbance and hear the transcendental sound attentively. Study our literatureswith the help of other devotees and render some devotional service in the Temple or on Samkirtan Party. As your heart becomesmore and more purified by the chanting process you will feel constant happiness in Krsna's service and at that time Krsna takes all the sinful reactions from the devotee thus protecting him from all distresses of life.

1972 Correspondence

You must all study very scrutinizingly all of the books so that when the need arises you can repeat in your own words their purport.
Letter to Hrdayananda -- Bombay 6 January, 1972
And you must all study very scrutinizingly all of the books so that when the need arises you can repeat in your own words their purport. Also I will be very pleased if you contribute articles to BTG. By writing regularly, what you read will become realized. As much as possible read, chant, and preach. This is our life and soul. If we keep to this simple formula then there is no doubt that we will be victorious wherever we go and very soon we shall become the only religion in the world.
I recommend you to read books more and more and try to understand the subject matter from different angles of vision.
Letter to Bhargava -- Los Angeles 13 June, 1972
If we are Krishna Conscious, any type of occupation will suit me and we shall always be satisfied. Therefore, I recommend you to read books more and more and try to understand the subject matterfrom different angles of vision and be always discussing it with your godbrothers even while you are working at the press, and when you are working and you cannot read, then listen to the tapes of my lectures and hear in that way. And never neglect to chant your 16 rounds of beads daily, rise early without fail, attend mangal arati, take bath, and follow the other regulative principles, and everything will come out very successfully, you can rest assured of that.
I recommend you to read books more and more.
Letter to Bhargava -- Los Angeles 13 June, 1972
If we are Krishna Conscious, any type of occupation will suit me and we shall always be satisfied. Therefore, I recommend you to read books more and more and try to understand the subject matterfrom different angles of vision and be always discussing it with your godbrothers even while you are working at the press, and when you are working and you cannot read, then listen to the tapes of my lectures and hear in that way.
If we are Krishna Conscious, any type of occupation will suit me and we shall always be satisfied. Therefore, I recommend you to read books more and more and try to understand the subject matter from different angles of vision and be always discussing it with your godbrothers even while you are working at the press.
Letter to Bhargava -- Los Angeles 13 June, 1972
So I am requesting all of my students to read my books very seriouslyevery day without fail. In this way, if your mind becomes absorbed at least one or two hours daily in the transcendental subject matter of Srimad-Bhagavatam, Bhagavad-gita, and other books then very easily you will make your advancement in Krishna Consciousness. It is not a matter of changing our engagement, adjusting this or that material condition, in order to find our real happiness. Krishna Consciousness is not like that. It is able to be performed under any variety of material conditions or with any type of engagement. Therefore if your duty as a photographer is very much helpful to our propanganda work and for improving our BTG then there is very much need for your remaining in that occupation and doing it to your best capacity. It is a fallacy to say that my present engagement with the press is not the best for my spiritual advancement, and if we think in this way we may go on trying out one engagement after another and always say the same excuse. This restlessness or agitation of the mind cannot be rectified by altering the material circumstances. If we are Krishna Conscious, any type of occupation will suit me and we shallalways be satisfied. Therefore, I recommend you to read books more and more and try to understand the subject matter from different angles of vision and be always discussing it with your godbrothers even while you are working at the press, and when you are working and you cannot read, then listen to the tapes of my lectures and hear in that way. And never neglect to chant your 16 rounds of beads daily, rise early without fail, attend mangal arati, take bath, and follow the other regulative principles, and everything will come out very successfully, you can rest assured of that.
I recommend you to read books more and more and try to understand the subject matter from different angles of vision.
Letter to Bhargava -- Los Angeles 13 June, 1972
The more we become renounced from this material world, the more we advance in Krishna Consciousness. But we are only able to make such sacrifices and perform tapasya if we have got knowledge. So first thing is to become knowledgeable in Krishna Consciousness, then the tapasya or voluntary life of austerity will result automatically. So I am requesting all of my students to read my books very seriously every day without fail. In this way, if your mind becomes absorbed at least one or two hours daily in the transcendental subject matter of Srimad-Bhagavatam, Bhagavad-gita, and other books then very easily you will make your advancement in Krishna Consciousness. It is not a matter of changing our engagement, adjusting this or that material condition, in order to find our real happiness. Krishna Consciousness is not like that. It is able to be performed under any variety of material conditions or with any type of engagement. Therefore if your duty as a photographer is very much helpful to our propanganda work and for improving our BTG then there is very much need for your remaining in that occupation and doing it to your best capacity. It is a fallacy to say that my present engagement with the press is not the best for my spiritual advancement, and if we think in this way we may go on trying out one engagement after another andalways say the same excuse. This restlessness or agitation of the mind cannot be rectified by altering the material circumstances. If we are Krishna Conscious, any type of occupation will suit me and we shall always be satisfied. Therefore, I recommend you to read books more and more and try to understand the subject matter from different angles of vision and be always discussing it with your godbrothers even while you are working at the press, and when you are working and you cannot read, then listen to the tapes of my lectures and hear in that way. And never neglect to chant your 16 rounds of beads daily, rise early without fail, attend mangal arati, take bath, and follow the other regulative principles, and everything will come out very successfully, you can rest assured of that.
You want to perform sacrifice so continuously read our Vedic scriptures and perform the Vaikuntha yajna.
Letter to Himavati -- Los Angeles 15 June, 1972
So remain always compact in Vaikuntha yajna, simply by thinking of the Glories of the Lord. Don't try to do anything artificially. That is sahajiya, which means a class of men that take everything very cheap. You want to perform sacrifice so continuously read our Vedic scriptures and perform the Vaikuntha yajna.
I am very much stressing at this point that all of my students shall be very much conversant with the philosophy of Krishna Consciousness, and that they should read our books very diligently.
Letter to Madhudvisa -- Los Angeles 16 June, 1972:
I am successful only because I am following strictly the orders of my Guru Maharaja, and I do not deviate. Therefore people respect what I am saying and they listen because I do not say one thing and do another. So now you are doing my work and you shall be like me and be yourselves the worthy representatives of our disciplic succession.
I am very much stressing at this point that all of my students shall be very much conversant with the philosophy of Krishna Consciousness, and that they should read our books very diligently at least one or two hours daily and try to understand the subject matter from varieties of angles.
Each word is pronounced by me and repeated by the students and then altogether we chant the sloka several times until we have learned it.
Letter to Madhudvisa -- Los Angeles 16 June, 1972
We are holding our morning class here in Los Angeles in the temple and I am speaking from 7 to 8 am, and the process is that we are going through some chapters of Srimad-Bhagavatam by taking one sloka each day, and reading the Sanskrit aloud, each word is pronounced by me and repeated by the students and then altogether we chant the sloka several times until we have learned it.
We discuss the subject matter very minutely and inspect it from all angles of approach and savor the new understandings.
Letter to Madhudvisa -- Los Angeles 16 June, 1972
We are holding our morning class here in Los Angeles in the temple and I am speaking from 7 to 8 am, and the process is that we are going through some chapters of Srimad-Bhagavatam by taking one sloka each day, and reading the Sanskrit aloud, each word is pronounced by me and repeated by the students and then altogether we chant the sloka several times until we have learned it. And then we discuss the subject matter very minutely and inspect it from all angles of approach and savor the new understandings. So you introduce this system in all of the centers in your zone, and you will discover that everyone becomes very much enlivened by these daily classes.
I advise you to daily read our books as far as possible and try to understand the subject matter from different angles of vision by discussing frequently with the devotees.
Letter to Bob -- Los Angeles 16 June, 1972
One makes his advancement in Krishna Consciousness by giving up voluntarily his attachment to material nature or maya and such renunciation is called tapasya. But we are not very willing to perform austerities without good reason, therefore any man with scientific and philosophical good brain such as your good self, must appreciate first what is the transcendental knowledge. If you get knowledge, automatically tapasya will follow, and then you make your advancement in spiritual life. So to get knowledge is the first item for anyone who is hoping to find his perfection of life. Therefore, I advise you to daily read our books as far as possible and try to understand the subject matter from different angles of vision by discussing frequently with the devotees at New York Temple. In this way you will become gradually convinced, and by your sincere attitude and devotional service you will make progress.
Give them all good advice how to understand the books, and inspire them to study the things from every point of view.
Letter to Hamsaduta -- Los Angeles 22 June, 1972
Now I am feeling very much inclined for retiring behind the scenes to translate my Srimad-Bhagavatam. This means that now you all leaders, especially the GBC members, must become very much responsible and do the work that I am doing to the same standard. So I want you leaders especially to become very much absorbed in the philosophy of Bhagavad-gita, Srimad-Bhagavatam, and become yourselves completely convinced and free from all doubt. On this platform you shall be able to carry on the work satisfactorily, but if there is lack of knowledge, or if there is forgetfulness, everything will be spoiled in time. So especially you must encourage the students to read our books throughout the day as much as possible, and give them all good advice how to understand the books, and inspire them to study the things from every point of view. In this way, by constantly engaging our tongues in the service of the Lord, either by discussing His philosophy or by chanting Hare Krishna, the truth is that Krishna Himself will reveal Himself to us and we shall understand how to do everything properly. Now we have got so many students and so many temples but I am fearful that if we expand too much in this way that we shall become weakened and gradually the whole thing will become lost. Just like milk. We may thin it more and morewith water for cheating the customer, but in the end it will cease to be any longer milk. Better to boil the milk now very vigorously and make it thick and sweet, that is the best process. So let us concentrate on training our devotees very thoroughly in the knowledge of Krishna Consciousness from our books, from tapes, by discussing always, and in so many ways instruct them in the right propositions.
Study our books and see our philosophy from different lights of directions.
Letter to Bhagavatananda -- New York 8 July, 1972
Try to always study our books and see our philosophy from different lights of directions, become convinced yourself of this knowledge and without a doubt all of your difficulties of mind will disappear forever and you will see Krishna face-to-face.
If you chant daily 16 rounds and read at least one hour daily Srimad-Bhagavatam, plus your other prescribed duties, never mind this or that, you will feel yourself becoming happy more and more and these practices will protect you from maya or hazy consciousness without any doubt.
Letter to Saucarya -- Vrindaban 23 October, 1972
You are feeling some discomfort in your life in Krishna Consciousness, but I can assure you that this is only temporary condition of little importance, because main thing is that somehow or other you have got a little attraction for Krishna and you have become His devotee and this is the highest platform of development of life. So you should always feel yourself very much blessed by Krishna that you have come to this point after so much long struggling, so if there is from time to time little discomfort, do not pay it any attention. Now you have got the formula how to achieve very quickly the supreme perfectional stage, and it is up to you if you will practice it seriously or not. If you chant daily 16 rounds and read at least one hour daily Srimad-Bhagavatam, plus your other prescribed duties, never mind this or that, you will feel yourself becoming happy more and more and these practices will protect you from maya or hazy consciousness without any doubt. Of course, it is very much favorable to our advancement in spiritual life if we are engaged in some service for Krishna which is also pleasing t us to perform. So if you have got some special talent or experience you may discuss with Jagadisa how to engage yourself in that way. That is his duty as leader, to give you good engagement.

1973 Correspondence

Please read my books very carefully.
Letter to Roger -- Calcutta 26 January, 1973
Thank you very much for your kind sentiments. By engaging in this Krsna Consciousness Movement you will be perfecting your own life as well as helping others to also come to the platform of God-consciousness. This is the real business of human life, though unfortunately the majority of human beings are neglecting. Now it is our business to wake them up to Krsna Consciousness. Please read my books very carefully and become convinced on this point. Chant Hare Krsna, take prasadam, and follow the regulative principles very rigidly. This will make you more and more advanced in spiritual life.
We should become habituated to read the books more profoundly.
Letter to Sukadeva -- Bhaktivedanta Manor 23 July, 1973
Regarding the starting of a society newsletter, I think there is no need for it. Do not unnecessarily increase your responsibilities. What responsibilities you have make perfect. Besides, we already have our society journal, Back to Godhead. As for receiving news of other centers, why should you be so anxious? The news is always the same, sankirtana is going on, deity worship, with little change. We should rather turn our interest to learn from the books more and more. We should inquire about Krsna. Temple life is going on with little change, but we should become habituated to read the books more profoundly.

1974 Correspondence

In my books the philosophy of Krishna Consciousness is explained fully so if there is anything which you do not understand, then you simply have to read again and again.
Letter to Bahurupa -- Bombay 22 November, 1974
I am pleased to hear that you are chanting 16 rounds daily and reading my books regularly and following the four rules. In my books the philosophy of Krishna Consciousness is explained fully so if there is anything which you do not understand, then you simply have to read again and again. By reading daily the knowledge will be revealed to you and by this process your spiritual life will develop. Krishna Consciousness is not a hackneyed thing but it is something which is our natural and original consciousness. Presently our consciousness is clouded just like a mirror becomes covered with dust So the cleansing process is this chanting and hearing and doing some service and trying to please the Spiritual Master. By this process our consciousness becomes clear and we are able to understand everything.
You should always read my books daily and all your questions will be answered.
Letter to Hugo Salemon -- Bombay 22 November, 1974
Our process is something universal. It cannot be checked by any means. Anyone in any place, in any country can chant Hare Krishna. If it is possible to go to the temple, then take advantage of the temple. A temple is a place where by one is given the opportunity to render direct devotional service to the Supreme Lord Sri Krishna. In conjunction with this you should always read my books daily and all your questions will be answered and you will have a firm basis of Krishna Consciousness. In this way your life will be perfect.
If you continue to read our books very carefully and try to understand our philosophy very deeply, this is nice.
Letter to Mr. Quinn -- Bombay 17 December, 1974
If you continue to read our books very carefully and try to understand our philosophy very deeply, this is nice.

1975 Correspondence

Please study my books intensely.
Letter to Aticandra -- Bombay 4 January, 1975
First thing is that one must understand Srimad-Bhagavatam fully. The first verse, if you simply explain, will take volumes and volumes. So, please study my books intensely and do not fail to chant 16 roundsdaily following the four regulative principles strictly. This will make everything perfect.

1976 Correspondence

I wish that all my students can become as adept at presenting the information in the books like this.
Letter to Tusta Krsna -- Vrindaban 18 September, 1976
I thank you very much for your very nice presentation of the issue of birth. You have assimilated the process of birth very nicely through the books. This has pleased me very much and I wish that all my students can become as adept at presenting the information in the books like this. You can make this a grand subject for agitation in that country and your preaching on this point alone will make you very famous. Therefore you should speak everywhere on this subject matter from the Bhagavatam and gita and you will be glorified. As the disciple is glorified so also the spiritual master becomes glorified more. Use this issue to advance your propaganda and become a leader in the society.
They must study my books at least three hours a day (including classes).
Letter to Bhadravardhana, Hrdayagovinda -- Vrndavana October 25, 1976
Please perform your service of training up the new men very carefully. Present the philosophy of Krsna consciousness as it is. There is no need to add anything or take anything away. As it is. They must learn to strictly follow the four regulative principles and chant 16 rounds minimum every day, avoiding the 10 offenses. The new men should also go out for samkirtan, chanting or distributing my books. This will make them strong. Also, they must study my books at least three hours a day (including classes).