One of my students, Karttikeya, his mother was so much fond of society that usually when he wanted to see his mother, mother says "Sit down. I am going to the dancing party.'' That was the relationship. Still, because he, this boy, is Krsna conscious, he was talking of Krsna to his mother many times.
So at the time of death the mother asked the son, "Where is your Krsna? He is here?'' And she immediately, she died. That means at the time of death she remembered Krsna, and immediately she was delivered.
That is stated in the Bhagavad-gita, yam yam vapi smaran bhavam tyajaty ante kalevaram [Bg. 8.6]. At the time of death if one remembers Krsna, then life is successful. So this mother, on account of the son, Krsna consciousness son, she got liberated, without actually coming to Krsna consciousness. So this is the benefit.
Arrival Lecture -- Gainesville, July 29, 1971